Why things become popular
3 July 2011
I’ve been playing with Google+ for a few days now, and find myself thinking: Is this going to be the platform? Are people going to flock to this social network, replacing Facebook and maybe Twitter?
While I was on my bike, riding in the dutch mountains (aka headwind), I thought of a way to look at this, by comparing this to other succesful sites and why they became succesful. I think the reason for the success of many online services is: they make things easier. Easier to communicate, to express yourself, to find things. Let’s look at a few carefully picked examples ;–)